Digiital marketing is advertising delivered through digital channels. Channels such as social media, email, mobile applications, web applications, websites, search engines,or new digital channel
The offline and online world are colliding. Traditional devices such as oven, fridges and even billboards will be modernized to leverage digital media.
Facebook and Google generate more revenue than any traditional media company because they control more eyeballs. That is why digital marketing matters, it is where the attention is.
Social media, blogs, online ads, search engines, affiliate marketing, emails and mobile apps.